Is Your Rating Above or Below Average?
Real data from 1440+ businesses across 21 industries. Find your benchmark below — then see exactly what's dragging your rating down.
See How Your Business Compares
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Where Does Your Industry Stand?
Most business owners think they're above average. The data tells a different story.
Highest Rated Industry
B2B & Professional Services
Median: 4.9
Lowest Rated Industry
Hospitality & Travel
Median: 4.0
Overall Average
4.6
Across all industries
Overall Median
4.7
Across all industries
Industry Rating Benchmarks
Click any industry for detailed trends, insights, and historical data.
Auto Services
Vehicle-related services including maintenance, repair, and sales.
View full benchmarks →B2B & Professional Services
Business-to-business, technology, and professional consulting services.
View full benchmarks →Childcare, Camps & Education
Services for child development, education, and youth programs.
View full benchmarks →Cleaning & Environmental
Cleaning and environmental maintenance services.
View full benchmarks →Community & Nonprofit
Organizations serving community needs and social causes.
View full benchmarks →Construction & Trades
Building, renovation, and specialized trade services.
View full benchmarks →Entertainment & Recreation
Venues and services for entertainment and leisure activities.
View full benchmarks →Below the median?
Knowing your ranking is step one. Understanding why customers rate you that way is how you fix it. Our AI reads every review and tells you exactly what to change.
Try Free Analysis $99 for a full report · No subscriptionEvent Services
Businesses specializing in planning and supporting events.
View full benchmarks →Fitness & Sports
Facilities and services for physical fitness, sports, and recreation.
View full benchmarks →Funeral, Burial & End-of-Life
Services related to death care and memorial services.
View full benchmarks →Healthcare & Wellness
Medical and health-related services focused on patient care and wellness.
View full benchmarks →Home Services
Professional services for home maintenance, repair, and improvement.
View full benchmarks →Hospitality & Travel
Accommodation and travel-related services.
View full benchmarks →Legal, Financial & Insurance
Professional services for legal, financial planning, and insurance needs.
View full benchmarks →Above the 75th percentile?
Great rating — but what are your 1- and 2-star reviews actually saying? Even top-rated businesses have blind spots. Find yours before customers do.
Get Your Report AI analysis of up to 300 reviews · $99Moving & Storage
Services for relocating and storing personal or business property.
View full benchmarks →Personal Care, Beauty & Med Spas
Services focused on personal grooming, beauty, and aesthetic treatments.
View full benchmarks →Real Estate & Property Mgmt
Services related to buying, selling, and managing real estate.
View full benchmarks →Religious & Spiritual
Places of worship and spiritual services.
View full benchmarks →Restaurants & Food Services
Establishments serving prepared food and beverages.
View full benchmarks →Retail & Food/Beverage Stores
Retail establishments selling food, beverages, and consumer goods.
View full benchmarks →Transportation
Services for moving people and goods.
View full benchmarks →Veterinary & Pet Services
Businesses providing care, products, and services for pets and animals.
View full benchmarks →Benchmarks Tell You Where You Stand. We Tell You Why.
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Frequently Asked Questions
How often are these benchmarks updated?
We update our Google review rating benchmarks quarterly — in January, April, July, and October — to ensure you have access to current industry standards.
What constitutes a good Google review rating?
A "good" rating varies by industry. Generally, ratings above your industry's median (50th percentile) indicate above-average performance. Ratings at or above the 75th percentile are considered excellent.
How many businesses are included in each benchmark?
Each industry benchmark includes data from 300 businesses, ensuring statistical significance and representation across different market segments.
Can I download the raw benchmark data?
Yes, the current benchmark data is available in JSON format. Download the current benchmarks JSON file. Contact us for academic or research access to complete historical data.
Why do some industries have higher average ratings?
Rating patterns vary by industry due to customer expectations, service complexity, and review behavior. Service-based industries often see higher ratings due to more personal interactions, while high-volume transactional businesses may see more varied ratings.
What's the difference between the free sample and the full report?
The free sample gives you an AI-generated executive summary based on your most recent reviews. The full $99 report analyzes up to 300 reviews over 3 years, with sentiment trends, complaint heatmaps, competitor comparisons, and a prioritized action plan delivered as a professional PDF.
Benchmark Methodology
Data Collection Process
Our Google review rating benchmarks are compiled through systematic analysis of publicly available Google Business Profile data. We collect and analyze review ratings from businesses across the United States to establish industry-specific performance standards.
Statistical Approach
- Sample Size: 300 businesses per industry category
- Geographic Coverage: Major metropolitan areas across all US states
- Update Frequency: Quarterly data refresh (January, April, July, October)
- Data Points: Median, Average, Minimum, Maximum, and 75th percentile ratings
Industry Classification
Businesses are categorized into 21 distinct industries based on their primary Google Business Profile category. Each industry grouping represents similar business types with comparable customer review patterns.
Quality Assurance
We ensure data quality by:
- Excluding businesses with fewer than 10 reviews to ensure statistical significance
- Verifying business categories through multiple data points
- Removing duplicate or inactive business listings
- Cross-referencing ratings with business operational status
Last updated: April 30, 2026