Industry Review Benchmarks
Real data from 1560+ businesses to measure your performance
Discover how your Google review ratings stack up against competitors. Our comprehensive benchmarks cover 21 industries with bi-weekly updates.
Last updated: February 13, 2026
How to Use These Benchmarks
For Business Owners
See where you stand against competitors, but don't stop there. If your rating is below the median, you need to understand what specific issues are driving customer dissatisfaction. Get a full analysis of your reviews to identify patterns, pain points, and opportunities for improvement that will help you climb above the industry average.
Get Your Review Analysis →For Marketing Agencies
Use these benchmarks to show clients their competitive position and set improvement goals. Want to offer comprehensive review analysis to your clients? Partner with Zabble to white-label our reports. Reach out to [email protected] for more information on white-labeling Zabble Insights.
Benchmark Methodology
Data Collection Process
Our Google review rating benchmarks are compiled through systematic analysis of publicly available Google Business Profile data. We collect and analyze review ratings from businesses across the United States to establish industry-specific performance standards.
Statistical Approach
- Sample Size: 300 businesses per industry category
- Geographic Coverage: Major metropolitan areas across all US states
- Update Frequency: Weekly data refresh to ensure current benchmarks
- Data Points: Median, Average, Minimum, Maximum, and 75th percentile ratings
Industry Classification
Businesses are categorized into 21 distinct industries based on their primary Google Business Profile category. Each industry grouping represents similar business types with comparable customer review patterns.
Quality Assurance
We ensure data quality by:
- Excluding businesses with fewer than 10 reviews to ensure statistical significance
- Verifying business categories through multiple data points
- Removing duplicate or inactive business listings
- Cross-referencing ratings with business operational status
Overall Benchmark Summary
Highest Rated Industry
B2B & Professional Services
Median: 4.9
Lowest Rated Industry
Hospitality & Travel
Median: 4.1
Overall Average
4.6
Across all industries
Overall Median
4.8
Across all industries
Industry Rating Trends
Auto Services
Current Benchmarks (February 2026)
- Median Rating: 4.7
- Average Rating: 4.6
- Maximum Rating: 4.9
- 75th Percentile: 4.8
- Businesses Analyzed: 60
Industry Category
Vehicle-related services including maintenance, repair, and sales.
Examples: Auto repair shops, car dealerships, oil change services, tire shops, auto body shops, car washes, auto parts stores
Trend Analysis
Ratings have improved by 0.10 points since 2025-07-12.
Key Insights
Auto Services shows a strong performance with a median rating of 4.7, while the average rating at 4.61 indicates slight variability; the 75th percentile at 4.8 highlights top-tier service quality.
B2B & Professional Services
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 5.0
- Businesses Analyzed: 60
Industry Category
Business-to-business, technology, and professional consulting services.
Examples: Consulting firms, marketing agencies, IT services, internet service providers (ISPs), telecom companies, web hosting, cloud services, printing services, staffing agencies, web design
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the B2B & Professional Services sector, with 60 businesses, the median rating of 4.9 and a 75th percentile rating of 5.0 indicate high quality, though average ratings are slightly lower at 4.77.
Childcare, Camps & Education
Current Benchmarks (February 2026)
- Median Rating: 4.7
- Average Rating: 4.7
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Services for child development, education, and youth programs.
Examples: Daycare centers, preschools, tutoring centers, summer camps, private schools, after-school programs, learning centers
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Childcare, Camps & Education sector, the median rating of 4.7 closely aligns with the average of 4.71, while the 75th percentile rating of 4.88 indicates strong performance among top providers.
Cleaning & Environmental
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 5.0
- Businesses Analyzed: 60
Industry Category
Cleaning and environmental maintenance services.
Examples: House cleaning services, janitorial services, carpet cleaning, window cleaning, maid services, commercial cleaning
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Cleaning & Environmental sector, the median rating is 4.9, with an average of 4.85 and a strong 75th percentile at 5.0, indicating a narrow spread of high customer satisfaction.
Community & Nonprofit
Current Benchmarks (February 2026)
- Median Rating: 4.4
- Average Rating: 4.3
- Maximum Rating: 4.9
- 75th Percentile: 4.6
- Businesses Analyzed: 60
Industry Category
Organizations serving community needs and social causes.
Examples: Community centers, nonprofit organizations, charities, food banks, social services, youth organizations
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Community & Nonprofit category, the median rating of 4.4 indicates strong performance, while the notable spread from 2.3 to 4.9 suggests variability in service quality among the 60 businesses.
Construction & Trades
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Building, renovation, and specialized trade services.
Examples: General contractors, roofing companies, construction firms, remodeling contractors, home builders, flooring installers
Trend Analysis
Ratings have improved by 0.10 points since 2025-07-12.
Key Insights
In the Construction & Trades sector, with 60 businesses surveyed, the median rating is 4.9, closely aligning with the average of 4.82, indicating strong overall performance and minimal spread.
Entertainment & Recreation
Current Benchmarks (February 2026)
- Median Rating: 4.5
- Average Rating: 4.5
- Maximum Rating: 4.9
- 75th Percentile: 4.7
- Businesses Analyzed: 60
Industry Category
Venues and services for entertainment and leisure activities.
Examples: Movie theaters, bowling alleys, arcades, amusement parks, mini golf courses, escape rooms, museums
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Entertainment & Recreation sector, with 60 businesses, the median rating is 4.5, slightly above the average of 4.45, while the 75th percentile at 4.7 indicates a notable quality spread.
Event Services
Current Benchmarks (February 2026)
- Median Rating: 4.8
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Businesses specializing in planning and supporting events.
Examples: Wedding venues, event planners, party rental companies, catering services, photographers, DJs, florists
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In Event Services, the median rating is 4.8, closely aligning with an average of 4.79; however, the spread remains tight, as 75th percentile ratings peak at 4.9.
Fitness & Sports
Current Benchmarks (February 2026)
- Median Rating: 4.7
- Average Rating: 4.6
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 180
Industry Category
Facilities and services for physical fitness, sports, and recreation.
Examples: Gyms, fitness centers, yoga studios, martial arts schools, sports complexes, personal training studios, dance studios
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Fitness & Sports category, the median rating is 4.7, surpassing the average rating of 4.61, indicating a strong performance with a narrow spread between the 75th percentile (4.9) and maximum (5.0).
Funeral, Burial & End-of-Life
Current Benchmarks (February 2026)
- Median Rating: 4.7
- Average Rating: 4.6
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Services related to death care and memorial services.
Examples: Funeral homes, cemeteries, cremation services, memorial parks, mortuaries, monument companies
Trend Analysis
Ratings have improved by 0.10 points since 2025-07-12.
Key Insights
In the Funeral, Burial & End-of-Life category, the ratings are strong with a median of 4.7 and a 75th percentile of 4.9; however, the average rating is lower at 4.56, indicating some variability.
Healthcare & Wellness
Current Benchmarks (February 2026)
- Median Rating: 4.4
- Average Rating: 4.3
- Maximum Rating: 5.0
- 75th Percentile: 4.7
- Businesses Analyzed: 60
Industry Category
Medical and health-related services focused on patient care and wellness.
Examples: Medical clinics, hospitals, urgent care centers, wellness centers, physical therapy offices, chiropractic clinics, mental health practices
Trend Analysis
Ratings have improved by 0.20 points since 2025-07-12.
Key Insights
In the Healthcare & Wellness category, the median rating is 4.4, slightly higher than the average of 4.28, with a 75th percentile at 4.7, indicating a positive distribution among 60 businesses.
Home Services
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Professional services for home maintenance, repair, and improvement.
Examples: Plumbers, electricians, HVAC contractors, handyman services, home repair companies, appliance repair, pest control services
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In Home Services, the median rating is 4.9, closely matching the 75th percentile, with an average rating of 4.84, indicating strong overall performance and minimal spread among top-rated businesses.
Hospitality & Travel
Current Benchmarks (February 2026)
- Median Rating: 4.1
- Average Rating: 4.0
- Maximum Rating: 5.0
- 75th Percentile: 4.4
- Businesses Analyzed: 60
Industry Category
Accommodation and travel-related services.
Examples: Hotels, motels, bed and breakfasts, travel agencies, resorts, vacation rentals, hostels
Trend Analysis
Ratings have declined by 0.10 points since 2025-07-12.
Key Insights
In Hospitality & Travel, the median rating is 4.1, slightly higher than the average of 4.03, with a notable spread from 2.4 to 5.0, indicating varied customer experiences.
Legal, Financial & Insurance
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.9
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Professional services for legal, financial planning, and insurance needs.
Examples: Law firms, attorneys, insurance agencies, financial advisors, accountants, tax preparers, investment firms, banks
Trend Analysis
Ratings have improved by 0.10 points since 2025-07-12.
Key Insights
In the Legal, Financial & Insurance category, with 60 businesses, the ratings are closely aligned, with a median of 4.9, an average of 4.86, and a 75th percentile of 4.9, indicating high consistency.
Moving & Storage
Current Benchmarks (February 2026)
- Median Rating: 4.8
- Average Rating: 4.6
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Services for relocating and storing personal or business property.
Examples: Moving companies, storage facilities, truck rental services, self-storage units, packing services, portable storage
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Moving & Storage category, the median rating is 4.75, closely aligned with the average of 4.62, while the 75th percentile shows strong performance at 4.88, indicating minimal rating spread.
Personal Care, Beauty & Med Spas
Current Benchmarks (February 2026)
- Median Rating: 4.8
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 180
Industry Category
Services focused on personal grooming, beauty, and aesthetic treatments.
Examples: Hair salons, nail salons, spas, barber shops, beauty salons, medical spas, massage therapy, cosmetic clinics
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Personal Care, Beauty & Med Spas sector, the median rating of 4.8 and a 75th percentile of 4.9 indicate strong overall satisfaction, with minimal spread between the max and median ratings.
Real Estate & Property Mgmt
Current Benchmarks (February 2026)
- Median Rating: 4.9
- Average Rating: 4.8
- Maximum Rating: 5.0
- 75th Percentile: 5.0
- Businesses Analyzed: 60
Industry Category
Services related to buying, selling, and managing real estate.
Examples: Real estate agencies, property management companies, realtors, apartment complexes, real estate brokers, home staging services
Trend Analysis
Ratings have improved by 0.10 points since 2025-07-12.
Key Insights
In the Real Estate & Property Management sector, the median rating is 4.9, slightly higher than the average of 4.79, with 75% achieving a perfect score of 5.0, indicating strong performance.
Religious & Spiritual
Current Benchmarks (February 2026)
- Median Rating: 4.8
- Average Rating: 4.8
- Maximum Rating: 4.9
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Places of worship and spiritual services.
Examples: Churches, mosques, synagogues, temples, religious centers, meditation centers, spiritual retreats
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Religious & Spiritual category, the median rating of 4.8 closely aligns with the average rating of 4.76, while the 75th percentile highlight a strong upper threshold at 4.88.
Restaurants & Food Services
Current Benchmarks (February 2026)
- Median Rating: 4.5
- Average Rating: 4.4
- Maximum Rating: 4.8
- 75th Percentile: 4.6
- Businesses Analyzed: 60
Industry Category
Establishments serving prepared food and beverages.
Examples: Restaurants, cafes, diners, fast food chains, catering services, food trucks, coffee shops, pizzerias
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Restaurants & Food Services category, the median rating is 4.5, closely aligning with the average of 4.42, while the 75th percentile indicates a strong performance at 4.6, highlighting minimal spread.
Retail & Food/Beverage Stores
Current Benchmarks (February 2026)
- Median Rating: 4.4
- Average Rating: 4.4
- Maximum Rating: 5.0
- 75th Percentile: 4.6
- Businesses Analyzed: 60
Industry Category
Retail establishments selling food, beverages, and consumer goods.
Examples: Grocery stores, convenience stores, liquor stores, bakeries, specialty food stores, supermarkets, organic food stores
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Retail & Food/Beverage Stores category, with 60 businesses, the median rating is 4.4, closely aligned with the average of 4.39, while the 75th percentile reaches 4.6, indicating a tight quality spread.
Transportation
Current Benchmarks (February 2026)
- Median Rating: 4.8
- Average Rating: 4.6
- Maximum Rating: 5.0
- 75th Percentile: 4.9
- Businesses Analyzed: 60
Industry Category
Services for moving people and goods.
Examples: Taxi services, limousine services, shuttle services, rideshare drivers, airport transportation, medical transport
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In the Transportation category, the median rating of 4.85 closely aligns with the 75th percentile at 4.9, indicating strong performance and limited spread, despite the average rating of 4.56.
Veterinary & Pet Services
Current Benchmarks (February 2026)
- Median Rating: 4.7
- Average Rating: 4.6
- Maximum Rating: 5.0
- 75th Percentile: 4.8
- Businesses Analyzed: 60
Industry Category
Businesses providing care, products, and services for pets and animals.
Examples: Veterinary clinics, animal hospitals, pet grooming salons, pet stores, dog daycare centers, pet boarding facilities, animal shelters
Trend Analysis
Ratings have remained stable since 2025-07-12.
Key Insights
In Veterinary & Pet Services, the median rating of 4.7 and 75th percentile of 4.8 indicate strong quality, with a narrow spread between average (4.62) and minimum (3.6) ratings.
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Frequently Asked Questions
How often are these benchmarks updated?
We update our Google review rating benchmarks bi-weekly to ensure you have access to the most current industry standards.
What constitutes a good Google review rating?
A "good" rating varies by industry. Generally, ratings above your industry's median (50th percentile) indicate above-average performance. Ratings at or above the 75th percentile are considered excellent.
How many businesses are included in each benchmark?
Each industry benchmark includes data from 300 businesses, ensuring statistical significance and representation across different market segments.
Can I download the raw benchmark data?
Yes, the current benchmark data is available in JSON format. Download the current benchmarks JSON file. Contact us for academic or research access to complete historical data.
Why do some industries have higher average ratings?
Rating patterns vary by industry due to customer expectations, service complexity, and review behavior. Service-based industries often see higher ratings due to more personal interactions, while high-volume transactional businesses may see more varied ratings.